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Automatically follow up on old leads to try and reactivate the sale with a simple message
Automatically follow up on old leads to try and reactivate the sale with a simple message
A client uses automation to manage every discarded lead, ensuring no opportunity is wasted while actively preventing dead stock.
1. Enforced Follow-Up Protocol
A lead cannot be discarded unless the rep meets the mandatory contact minimums (at least 3 calls and 1 message). If a rep tries to discard a lead prematurely, the system (Walcu) automatically reactivates it, notifies the Sales Manager, and reassigns it to a different rep.
2. Smart Discard & Win-Back Workflows
Discarded leads fall into two groups: 40% are invalid (spam/duplicates) and 60% are reactivable. For the reactivable leads, the system triggers tailored workflows:
3. Automated Aged Inventory Strategy
To prevent stock accumulation, the system identifies used vehicles that have been on the lot for over a specific number of days and are depreciating. These are flagged for potential discounts, automatically triggering the "Price Drop" alert to any past leads who showed interest in similar models.
When leads reply to these automated nudges, the responses route directly to the sales reps. The initial messages are highly personalized, appearing to come directly from the rep who originally handled the prospect.
Note: The following data is anonymized and represents a small sample over a short period.
Unreachable Leads Campaign
Postponed Purchase Campaign
Out of Stock Campaign
Price Drop Campaign
This automation includes three automations, two custom fields and four Whatsapp templates
nurturingCoste WA NurturingSin stockPospone compraIllocalizableBajada de precioFollow these steps to integrate this resource into your Walcu account.
1. Locate the application in the system.
2. Click Install to add the app to your account.
1. Navigate to the Templates section.
2. Select the newly installed templates and click Send for approval.
3. Wait for confirmation that the templates are Approved before proceeding.
1. Go to the Automations section.
2. Open the workflow you wish to configure.
1. Locate the steps labeled Send WhatsApp.
2. Insert the corresponding Approved Template specific to each branch of the flow.
1. Go to the Split (bifurcation) steps.
2. Ensure you insert the corresponding Statuses to define the correct path for the automation.
Applicable to events organized by Walcu, a commercial brand operated by Aldajo Trading, S.L.
The controller of the personal data is Aldajo Trading, S.L., under the commercial brand Walcu.
By requesting attendance or participating in the event, the data subject authorizes Walcu to process the data provided during registration, including:
The data may be used to manage registration, assess and confirm participation, organize the event, send related communications, prepare attendee lists, facilitate professional networking and carry out communication, marketing and promotional actions linked to the event.
The participant accepts that Walcu may share their name, company, position, professional email address and professional phone number with other attendees, speakers, sponsors, collaborators or event participants, for networking, professional collaboration and business opportunity generation purposes.
During the event, photographs, videos, recordings, broadcasts, interviews and other captures of image and voice may be made.
The participant expressly authorizes Walcu to capture, reproduce, edit, publish, distribute and publicly communicate their image, voice and appearance in such materials.
The materials may be used, without financial compensation, on social networks, websites, advertising campaigns, commercial communications, presentations, press releases, blogs, corporate materials and any other promotional or communication channel of Walcu or the event.
Speakers, moderators, panelists or collaborators authorize Walcu to record, edit, reproduce, publish and distribute their interventions, talks, presentations, audiovisual materials and content presented during the event.
The speaker guarantees that they hold the necessary rights over the materials used and shall hold Walcu harmless against any third-party claims related to such content.
Walcu may contact participants after the event to share documentation, content, information about future editions, networking opportunities, news, products or services related to its activity.
The participant may exercise their rights of access, rectification, erasure, objection, restriction of processing and portability by sending a written communication addressed to Walcu.
