Asistente IA

Chatbot de Whatsapp simple que ayudará a tus comerciales llegar a todo.

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6

Updated:

23/09/2026

Category:

Automation

Best CRM for auto dealerships – Cover Walcu Library

Asistente IA

Chatbot de Whatsapp simple que ayudará a tus comerciales llegar a todo.

0.00 (0)

Download asset

Nº of downloads:

0

Version:

6

Updated:

23/09/2026

Category:

Automation

ℹ️ About this resource

Caso de Éxito: Cualificación de Leads con IA en Redes Sociales

El Desafío

El equipo comercial perdía la mayor parte del día gestionando leads de baja calidad provenientes de campañas en Instagram y Facebook. Los comerciales actuaban como informadores telefónicos respondiendo dudas básicas a "curiosos" que no tenían intención real de compra, provocando frustración y bajando el ratio de cierre.

La Solución

Se implementó un Chatbot con Inteligencia Artificial para filtrar el tráfico de redes sociales antes de derivarlo a los agentes humanos:

Filtro automático: Evalúa la intención de compra mediante preguntas clave adaptadas al producto.

Descarte de basura: Aparta automáticamente a perfiles sin presupuesto o interés real.

Secuencia de Repesca: Reimpacta automáticamente a usuarios que dejaron la conversación a medias.

Resultados Clave

| Leads contactados por la IA | 850 |

| Leads que respondieron (Cualificados) | 310 |

| Ratio de respuesta / cualificación | 36,5% |

| Leads basura descartados automáticamente | 195 |

| Ventas cerradas | 3 |

| Ticket medio por venta | 30.000 € |

| Volumen de facturación generado | 90.000 € |

| Coste Total de la automatización | 135,50 € |

| Coste Por Venta (CPV) | 45,17 € |

Impacto y Rentabilidad

Ahorro de tiempo masivo: Se filtraron automáticamente casi 200 contactos de mala calidad sin intervención humana.

Foco comercial: Los vendedores solo atendieron a los 310 prospectos con alto interés real.

ROI sobresaliente: Con una inversión en la herramienta de apenas 135,50 €, se generaron 90.000 € en ventas, situando el Coste Por Venta (CPV) en tan solo 45,17 €.

🛡️ Implementation guide

Follow these steps to integrate this resource into your Walcu account.

Paso 1 — Instalar la aplicación

1. Localiza la aplicación en el sistema.

2. Haz clic en Instalar para añadir la app a tu cuenta.

Paso 2 — Aprobación de plantillas

1. Ve a la sección de Plantillas.

2. Selecciona las plantillas recién instaladas y haz clic en Enviar para aprobación.

3. Espera la confirmación de que las plantillas están Aprobadas antes de continuar.

Paso 3 — Acceder a Automatizaciones

1. Ve a la sección de Automatizaciones.

2. Abre el flujo de trabajo que deseas configurar.

Paso 4 — Actualizar los pasos de WhatsApp

1. Localiza los pasos etiquetados como Enviar WhatsApp que están en los pasos 4 y 6.

2. Inserta la Plantilla aprobada correspondiente para cada rama específica del flujo y elige el número de teléfono desde qué quieres que se envíe el mensaje.

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Participation Policy, Personal Data Processing and Assignment of Image Rights

Applicable to events organized by Walcu, a commercial brand operated by Aldajo Trading, S.L.

Express acceptance of this policy is mandatory in order to request attendance and participate in the event. Requesting attendance does not guarantee confirmation of a place, which will be manually validated by Walcu.

1. Data controller

The controller of the personal data is Aldajo Trading, S.L., under the commercial brand Walcu.

2. Personal data processed

By requesting attendance or participating in the event, the data subject authorizes Walcu to process the data provided during registration, including:

  • First and last name.
  • Company or organization.
  • Position, function or professional role.
  • Email address.
  • Phone number.
  • Professional information provided during registration.

3. Purposes of processing

The data may be used to manage registration, assess and confirm participation, organize the event, send related communications, prepare attendee lists, facilitate professional networking and carry out communication, marketing and promotional actions linked to the event.

4. Data sharing

The participant accepts that Walcu may share their name, company, position, professional email address and professional phone number with other attendees, speakers, sponsors, collaborators or event participants, for networking, professional collaboration and business opportunity generation purposes.

5. Photographs, videos and image

During the event, photographs, videos, recordings, broadcasts, interviews and other captures of image and voice may be made.

The participant expressly authorizes Walcu to capture, reproduce, edit, publish, distribute and publicly communicate their image, voice and appearance in such materials.

6. Use of audiovisual materials

The materials may be used, without financial compensation, on social networks, websites, advertising campaigns, commercial communications, presentations, press releases, blogs, corporate materials and any other promotional or communication channel of Walcu or the event.

7. Talks and participant content

Speakers, moderators, panelists or collaborators authorize Walcu to record, edit, reproduce, publish and distribute their interventions, talks, presentations, audiovisual materials and content presented during the event.

The speaker guarantees that they hold the necessary rights over the materials used and shall hold Walcu harmless against any third-party claims related to such content.

8. Subsequent communications

Walcu may contact participants after the event to share documentation, content, information about future editions, networking opportunities, news, products or services related to its activity.

9. Data subject rights

The participant may exercise their rights of access, rectification, erasure, objection, restriction of processing and portability by sending a written communication addressed to Walcu.

10. Acceptance

By requesting attendance or participating in the event, I declare that I have read, understood and accepted this Participation Policy, Personal Data Processing and Assignment of Image Rights.

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