Reinvent your way of working

Walcu is much more than the leading digital sales and marketing solution for the automotive industry – Walcu is your new way of working.
Our clients increase their productivity and achieve an ROI of 8x to 10x. They maintain a much more fluid and multi-channel communication with their customers. And in addition, they automate and improve their internal processes. 

Walcu customer file

Manage your sales and appraisal leads effectively

Walcu allows you to effectively manage your VN and VO leads as well as appraisals. Centralize sales opportunities, purchase opportunities and all your emails, WhatsApps, SMS and calls that you have had with the client in the same customer file. All in one place.

Explanatory customer file - CRM for auto dealerships

Simplify the management of your leads

Many of the tasks you used to have to do by hand are now done by Walcu. Take a look at the features that make lead management from Walcu unique 🌟.

Automatic registration of communications

Omnichannel

Custom states and substates

Let Walcu work for you 💪
Automate your processes and tasks

With Walcu you can create automatisms to make your life easier 🤷‍♂️.
The best thing is that you can build them on your own, since we give you the necessary blocks, and just like in Legos, you build any imaginable automation.

Walcu Automotive CRM Marketing Automation gif – Automotive marketing software

The marketing automation created for dealers

At Walcu we lead the way in Marketing Automation for dealerships.
You can create task automation, client assignment and merging, follow-up and communication, automatic offers of similar cars, database field changes… Really, you can automate anything that comes to mind 🦄.

Connect sales and marketing

Multi-channel nurturing

Mass mailings of Email, SMS and WA

“It is a pleasure to work with them. They have been able to give me a quick response to my needs and understand the technical subtleties that I put to them.”

Francisco Pérez - Systems Manager at Concesur Group

Configure your Dashboards and KPI's to the millimeter

Walcu BI is the most powerful BI solution specialized in the automotive sector on the market, where you can configure your reports to the millimeter. Like in automations, we give you the blocks, and you assemble them to your liking 😎.

Walcu Automotive CRM BI solution gif – Automotive BI, CRM and Marketing software

Consume the information that interests you

Create your dashboards with donuts, histograms, series, tables… And edit them as you need to adapt them to your goals. Plus, dashboards are saved, so you can re-consume the information relevant to you in one click. You no longer have to ask anyone!

Dashboards and KPI's Marketplace

Create your custom reports

Empower area managers

“If you are looking for an intuitive, easy and practical CRM, without a doubt Walcu is the best customer management platform. In this tool you have it all, with magnificent user service”

Daniel Rodriguez Llopis - Sales Manager at Webycar

Get total control of your calls with our switchboard

Monitor 100% of your dealership’s calls in real time – including mobile calls from your entire sales team without the need to change operator and from the salesperson’s own mobile device.

Walcu Automotive CRM PhoneFlow

You will not need another PBX provider in the cloud

Our Voice IP telephony is native to Walcu, so the user experience is much better than any other switchboard in use.
In addition, it is very easy to configure and any changes you make to your extensions, call groups or queues can be applied instantly by yourself with complete autonomy.

Connected with your telephone operator

Walcu Phone

Professional switchboard

Th' the-ba-dee th'-the-dee
that's not all, folks 🐷
Wanna learn more about Walcu?

Participation Policy, Personal Data Processing and Assignment of Image Rights

Applicable to events organized by Walcu, a commercial brand operated by Aldajo Trading, S.L.

Express acceptance of this policy is mandatory in order to request attendance and participate in the event. Requesting attendance does not guarantee confirmation of a place, which will be manually validated by Walcu.

1. Data controller

The controller of the personal data is Aldajo Trading, S.L., under the commercial brand Walcu.

2. Personal data processed

By requesting attendance or participating in the event, the data subject authorizes Walcu to process the data provided during registration, including:

  • First and last name.
  • Company or organization.
  • Position, function or professional role.
  • Email address.
  • Phone number.
  • Professional information provided during registration.

3. Purposes of processing

The data may be used to manage registration, assess and confirm participation, organize the event, send related communications, prepare attendee lists, facilitate professional networking and carry out communication, marketing and promotional actions linked to the event.

4. Data sharing

The participant accepts that Walcu may share their name, company, position, professional email address and professional phone number with other attendees, speakers, sponsors, collaborators or event participants, for networking, professional collaboration and business opportunity generation purposes.

5. Photographs, videos and image

During the event, photographs, videos, recordings, broadcasts, interviews and other captures of image and voice may be made.

The participant expressly authorizes Walcu to capture, reproduce, edit, publish, distribute and publicly communicate their image, voice and appearance in such materials.

6. Use of audiovisual materials

The materials may be used, without financial compensation, on social networks, websites, advertising campaigns, commercial communications, presentations, press releases, blogs, corporate materials and any other promotional or communication channel of Walcu or the event.

7. Talks and participant content

Speakers, moderators, panelists or collaborators authorize Walcu to record, edit, reproduce, publish and distribute their interventions, talks, presentations, audiovisual materials and content presented during the event.

The speaker guarantees that they hold the necessary rights over the materials used and shall hold Walcu harmless against any third-party claims related to such content.

8. Subsequent communications

Walcu may contact participants after the event to share documentation, content, information about future editions, networking opportunities, news, products or services related to its activity.

9. Data subject rights

The participant may exercise their rights of access, rectification, erasure, objection, restriction of processing and portability by sending a written communication addressed to Walcu.

10. Acceptance

By requesting attendance or participating in the event, I declare that I have read, understood and accepted this Participation Policy, Personal Data Processing and Assignment of Image Rights.

WalcuCon 2026

* Requesting an invitation does not guarantee a spot